The Chartered Institute of Marketing (CIM) and Canon Europe interview Brant Long, Global Brand Director at Jones Lang LaSalle, as part of a research study 'Unlock the Value of Creative'. Visit our blog at www.unlockthevalueofcreative.com to learn more.
Here, Brant discusses his views on how can marketers get more value from 'best practice' and collaboration and how leaders can ensure that culture supports sharing and openness.
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