A conversation about advertising, with David Ogilvy

David Ogilvy interviewed by John Crichton in 1977. Realized by the American Association of Advertising Agencies AAAA. David is seen as the "pope of advertising". This is the complete interview version.

Entrevista realizada por la AAAA al "papa de la publicidad", David Ogilvy. Entrevista en versión completa.

Thanks to the AAAA, to Ogilvy New York and Ogilvy Madrid. Offered in our workldwide advertising channel by MarketingDirecto.com, the marketing and advertising portal.

Category:

News & Politics

Tags:

• AAAA
• david
• ogilvy
• interview
• entrevista
• conversation
• advertising
• agencies
• association
• american
• agencias

[Pastafazoola]

Javier, que mundo más pequeño- en el curro, estamos todos apuntados a tu newsletter y nos encanta. Lastima por la calidad del sonido, pero si te colocas los cascos y tal, vale la pena. Además, se ve un tio tan natural, matter of fact, digamos, y tiene este toque de humor, como por ejemplo, cuando dice que no coniguieron la cuenta de P+G y así, no tenía que ir a Cincinnati 3x a la semana!Saludos! Henri

[jpiedrahita]

Me alegro que os interese lo que digo en el newsletter, aunque a veces disguste a algunos... Si, cascos o altavoces de calidad actual, con cierta potencia (por 15 euros se compran y no hay problemas. Escribiste aquí en inglés. Tu oficina esta en España?

[Pastafazoola]

It's terribly inspiring to see how so many of the points that David mentions still hold true today. It's an hour long interview and I hung onto every word.

[jpiedrahita]

It´s a great lesson of common sense advertisng, David gives us in this interview. And still like he would say it yesterday, 5th october 2007! but sorry for the sound quality. A 30 year old video...

[jenegren1]

Hey TheStonerpreneur,

No worries, the sound is really a bit blurry. Ogilvy started out in the US as a researcher for Dr Gallup in Princeton. Ogilvy actually started as a copywriter very late, at the age of 39!

I just happen to be reading the interview book The Art of Writing Advertising (McGraw-Hill) at the moment :-).

[richardkissero]

Oh gracias. por tu interes de ayudar incondicionalmente :)

[OtraTVesPosible]

@richardkissero lo pagas? (es trabajillo...)

[richardkissero]

subtitulado please

[DrDaveWesson]

@rsoder I have been reading the academic literature on advertising for 30 years, so tracing the article is tricky. My guess is it appeared in the Journal of Advertising between 1985 and 1995, but my search does not kick it up. I wish I could pull this out of memory for you. It is not important anyway. The important thing is to learn what you can about this topic in whatever way you can. But I think Mark Gorman's comment is close to the truth - he talked the talk with style, that's it.

[rsoder]

@DrDaveWesson

And what's the citation for the "piece of published research"?

[markgorman1962]

I think he talks quite a lot of shit actually.

[DrDaveWesson]

@Pastafazoola In a piece of published research, DO was noted as the least reliable source of advertising knowledge among the well published notables of the field. His own staff refused to let him see their work in progress because he had no real understanding of what was happening. His first book was so full of brainless mumbo that the book had to be rewritten, presumably by a ghost who knew what was what. He was a conman and confesses to it at the start of this video. Dr Dave Wesson

[jcroshi]

what does 'Let us marsh against Philip' mean?

[DohaRoha]

I wonder if the "Coolest Man in the World" is today's version of Captain Whitehead....

[DohaRoha]

I bet David Ogilvy loved the set up for the start of that tv show. Such a showman and so wise.