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Harnessing digital to drive innovation

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Uploaded on Jan 5, 2012

Highlights from Dan's speech during our recent Chief Marketing & Sales Officer Forum event in Paris. In his speech, Dan explains that if you want to get more and better innovation, you need to get the best out of your two most important resources: people and data. Learn more at the Chief Marketing & Sales Forum site. [http://cmsoforum.mckinsey.com/]

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