RBI to notify new rules on MLM firms shortly - CNBC-TV18 , Jul 15, 2011

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The Reserve Bank of India (RBI) is likely to notify new rules on Multi-Level Marketing (MLM) companies shortly, reports CNBC-TV18 quoting sources. The MLM companies are likely to come under a regulatory framework soon.

The Ministry of Corporate Affairs (MCA) and RBI are working together to frame the rules to supervise MLM firms. Sources say as per the norms, all MLM companies will have to register with the government.

So far the government has been unable to probe companies registered aboard. Sources say societies and trusts will need to register for overseas fund transfers.

The Serious Fraud Investigation Office (SFIO) has submitted its analysis on the MLM companies to MCA. According to the SFIO report most MLM companies operate via agents.

The Ministry of Corporate Affairs (MCA) has ordered a probe into market research agency Speak Asia after media reports unearthed shady workings of the firm. Speak Asia has been under the scanner for alleged using false high profile client names to benefit itself.

There were reports that during a trade fair in Goa, Speak Asia's marketing team had claimed that ICICI, ING Vysya, Bata, Airtel and Nestle were its clients.

However, it was later reported in some sections of the media that the companies denied having any business connections with the firm.

"We have interacted and worked with these companies. But we have not provided any commissioned services to them," Speak Asia India's Chief Executive Officer (CEO) Manoj Kumar, told reporters earlier.

Speak Asia is a company where consumers pay around Rs 11,000 for a membership which will allow them to conduct some surveys online for the firm.

The members also get paid for filling those surveys. It is believed that the Rs 11,000 investment could be recovered within three months.

Speak Asia claims to have 1.9 million members in its network.

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