GMTV Book Review: The New Rules of Green Marketing by Jacquie Ottman

Buy New Rules of Green Marketing here: http://ow.ly/6VXmb

Did you know that green has gone mainstream and that a whopping 83% of the US population can be classified as some shade of green?

In fact, green is no longer a crunchy, hippy micro niche, but a $290 billion dollar industry that has found its way into the mainstream . From organic foods, to hybrid cars, ecotourism, to green décor, you can be sure to find green products near you.

If you are a green business, The New Rules of Green Marketing is a great read. Jacquie Ottman provides real world examples of companies that successfully communicate the environmental benefits of their products, pioneer sustainable design, and reach target green consumers.

Buy New Rules of Green Marketing here: http://ow.ly/6VXmb

Category:

Education

Tags:

• green marketing
• green marketing strategies
• jacquie ottman
• j ottman consulting
• green business
• green consumers
• green economy
• green marketing tv
• lorna li