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B.A.P _ NO MERCY MV

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Published on Jul 18, 2012

*English subtitles are available.
(Click on CC button or activate 'Interactive Transcript' fuction)

B.A.P, receiving attention as the next-generation K-pop star and the most looked forward to artist for the year 2012, is back with their first mini-album 'NO MERCY'.

Based on the idea of "POP-GIRL" representing a leader of the trends among young women, B.A.P made their debut striving to become "POP-BOYS" and hopes to create a general cultural trend in music and fashion by taking one step closer to the public with this album.

The title song 'NO MERCY' was written by Producer MARCO and Jeon Da-Woon, who have been working with B.A.P since their debut, with rock riffs added to powerful hip hop rhythms.

The sound of drums making one's heart beat, the sound of stomping feet and then clapping, are followed by the dialect rap, known as the "guy rap", by Bang Yong-Gook and Zelo in which they freely use both high and low tones to pour our their heart in the message they are trying to deliver. This is crossed over with samulnori sounds -- an idea by Him Chan who attended a traditional music high school -- making the song experimental and new, unique to B.A.P's music.

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B.A.P _ NO MERCY MV
次世代K-POPスターであり、2012年大きな注目を集めているB.A.P(ビー・­エー・ピー)が、ファースト・ミニアルバム「NO MERCY」で帰ってきた。

'新世代の女性の流行をリードするリーダー'という意味の「ポップ・ガール(POP-­GIRL)」に着目し、「ポップ・ボーイ(POP-BOY)」を目指して登場したB.­A.Pは、今回大衆ともう少し近くで呼吸しながら、音楽、ファッションなどの文化全般­にかけてトレンドを導いていくという抱負を表した。

タイトル曲「NO MERCY」は、B.A.Pとデビューの時から呼吸を合わせてきたプロデューサーMA­RCOとチョン・ダウンが意気投合して作った曲で、パワフルなヒップホップのリズムに­ロックのリフが融合された。

心臓に響くドラムの音、足を踏み鳴らす音、拍手の音に続いて始まるバン・ヨングクとゼ­ロの方言ラップ、別名'サナイラップ(男のラップ)'は、低音と高音を自由に駆使しな­がら明快にメッセージを伝える。そして国楽高校出身のヒム・チャンのアイディアで付け­加えられたサムルノリのサウンドがクロスオーバーされB.A.P特有の実験的で新鮮な­曲が誕生した。

차세대 K-POP 스타이자, 2012년 최고 기대주로 주목 받고 있는 B.A.P(비에이피)가 첫 번째 미니 앨범 'NO MERCY'로 귀환했다.

"신세대 여성 유행을 이끄는 리더"를 의미하는 "팝걸(POP-GIRL)"에 착안, "팝보이(POP-BOY)"를 지향하며 등장한 B.A.P(비에이피)는 이번에는 대중들과 좀 더 가까이 호흡하며 음악, 패션 등의 문화 전반에서 트랜드를 이끌겠다는 포부를 드러내고 있다.

타이틀 'NO MERCY'는 B.A.P(비에이피)와 데뷔 때부터 호흡을 맞춰온 프로듀서 MARCO와 전다운이 의기투합해 만든 곡으로 파워풀한 힙합 리듬에 락의 리프를 접목시켰다.

심장을 울리는 드럼 소리와 발 구르는 소리, 박수 소리에 이어 시작되는 방용국과 젤로의 사투리랩, 일명 "싸나이랩"은 저음과 고음을 자유롭게 오가며 가슴 시원하게 메시지를 전달하고 여기에 국악고 출신 힘찬의 아이디어로 덧붙여진 사물놀이 사운드가 크로스 오버되어 B.A.P(비에이피) 특유의 실험적이고도 신선한 곡이 탄생되었다.

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