An Engineering Mind: What does the term "Marketechture" mean?

http://www.anengineeringmind.com
http://www.ni.com

Engineers create things. Marketing people create words.

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• marketecture
• marketing
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• an_engineering_mind
• national_instruments
• sales
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[flyinggonzo]

I'm a Math & CS double-major, engineer for years, turned marketer. This guy clearly has no idea how a real business is run. Marketecture is a way to communicate to a customer why they should give a crap about the thing that you, engineer, has built, and specifically illustrates how it fits into their world. Without it people with money don't spend money on your technology and you don't get paid to smear an essential aspect of how any business is run.

[anengineeringmind]

Since you've turned to the darkside you can no longer claim a technical background. It's like walking into a brothel but telling everyone it's okay cause you went to church as a kid.

[apsinkus]

Showing true colors of an amateur engineer! Anyone with any decent experience behind their belt had a great laugh at your misdirected generalization. Too bad your living depends on what marketing people do.

Disclaimer: I am not a marketing person.

[anengineeringmind]

Too bad you can't make a technical presentation without one of us sitting in the front row telling you what the product can and can't do. It's like a ventriloquist act: you get all the punchlines, but we do all the heavy lifting.

[wcg66]

As an engineer in marketing I can tell you marketing is much harder than engineers realize. I've done both and I can tell you that. What surprises me is that engineers with 20 years experience in corporate environment still think marketing is advertising or putting content on the company website. Marketing defines what engineers should be building to make the company enough money to stay in business and keep the engineers employed.

[anengineeringmind]

Oh, we know you do so much more. Don't forget taking all the credit, benefiting from near slave-labor outputs from us, and getting promoted to higher-paying positions based on how well you can "deal" with us.

[EIectroMania]

IT bullish BULLSHlT

[EIectroMania]

@flyinggonzo you don't understand you idiot, he makes fun of your idiotness as a professional haha!

[pickledparsleyparty]

@apsinkus Really don't know about the "pay for your tools and salary" argument for the value of business people. If business people are valuable, it's for a better reason than that they serve as engineers' surrogate mothers. "Business people write your checks, so respect them" is a laaaaame argument.

"Business people are identifying what products you should be inventing" is a slightly better one.

[ctiebs]

I like how peoples' best arguments against this video have to do only with money and 'making a living'. I carry the opinion that the world would probably be a much better place without the current financial system. By the way... if disaster were to strike, marketers would be out of a job, engineers could still MAKE a living.

[ObfuscatedPanda]

@Engin696 An engineering degree, particularly in computer/electrical is one of the most robust undergrad degrees you can get, particularly if you go to a decent or good engineering school where you learn management and project development among other non-technical topics alongside the maths and sciences.

[elliottsde]

@simondelliott

I love this video !!!!

i've sent it to all my mates.

Unfortunately i'm an engineer who has moved into marketing.

If you dont respect my marketing, I hope you will respect my engineering :)

[elliottsde]

I Bloody love this video !!!!

i've sent it to all my mates.

Unfortunately i'm an engineer who has moved into marketing.

If you dont respect my marketing, I hope you will respect my engineering :)

[bwidenhofer]

I have never seen an incompetent marketer move successfully into engineering. I have never known of a floundering Marketing Major who succeeded by switching majors to Engineering. On the other hand, I have seen plenty of of incompetent engineers/engineering majors, who moved into marketing with great success. If you can't run with the big dogs, stay on the porch...

[dawance88]

When I want to win an argument with my business friends, I show them your videos.