Invincible + Waajeed: Manufacturing "Detroit Summer" 7" @ Archer Record Pressing

Video directed by el-iqaa
Produced by EMERGENCE
Buy the "Detroit Summer" 7": http://tinyurl.com/detroitsummer7

It's no longer a secret that two of Detroit's most respected hip-hop figures, Invincible + Waajeed, are in the process of releasing a collaborative album together in 2011. The leak of their brand new single, "Detroit Summer," has gotten lots of love on music blogs all month as tastemakers continue to appreciate the duo's blend of vivid lyricism and soul-stirring production.

The two-song "Detroit Summer" single will drop digitally and as a 7" vinyl, August 10 on Invincible's EMERGENCE imprint. Invincible + Waajeed toured the legendary Archer Record Pressing plant in Detroit where the vinyl is being pressed and made short video of the tour. Watch as Invincible and Waajeed get a lesson in how vinyl records are made.

Both artists were adamant that in terms of manufacturing, the project should be 100% local to Detroit. Archer has pressed up some of the most noteworthy underground vinyl in Detroit's storied music history including records from Jay Dee, Proof, Moodyman, Waajeed, Underground Resistance, The Funk Brothers, and many more.

When asked if independent artists have a responsibility to indie record stores and vinyl pressing plants, Waajeed + Invincible responded affirmatively: "We're part of an interdependent network of people who still care about making quality music in direct relationship with listeners."

Stay plugged in to www.EMERGENCEmedia.org for updates and to pre-order the 7".

Category:

Music

Tags:

• invincible
• waajeed
• manufacturing
• detroit
• summer
• archer
• record
• pressing
• vinyl
• emergence
• bling47
• hip-hop
• rap
• dilla
• proof
• moodyman
• underground
• resistance
• funk
• brothers

[Lucifer986]

intriguing stuff ...when listening to record you never take into account the hard work and complexities involved in making it...digital age never beat the pure sound of the record .......

[DJDDT]

I love it! I'm grabbin' a couple!

[Nina513]

I am so happy that I visited Detroit for the first time ever this summer. The city has so much amazing history . And no disrespect to technology, but there is nothing like having a classic piece of music in your own possession....Records just have a sense of beauty and timelessness. An itunes track cannot compare to vinyl.