Allan Gray: "Legend" (James Dean) HQ

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Client: Allan Gray
Agency: King James
Production: Velocity Films
Director: Keith Rose
Creative: Alistair King, Karin Barry-McCormack and Paige Nick

In all my years of advertising, I have never seen a treatment that was so detailed, so carefully thought through, and so deeply researched, than the treatment Keith gave us when pitching to handle this commercial. From beginning to end, his commitment to the job bordered on obsession." says Alistair King, Executive Creative Director at King James.

"This was an incredibly challenging board, says Rose. You just take it for granted that James Dean is so iconic, so to go and mess with him and replan his life, if it doesnt work its like youre desecrating his memory."

We really needed to deal with it with sensitivity. According to Karin Barry-McCormack and Paige Nick, the creative team from King James; "For both of us, this was without a doubt the most exciting, challenging and intricate television project we have ever worked on. And it was amazing to work so closely with such a passionate team and such a collaborative client."

Category:

Film & Animation

Tags:

• Allan Grey
• Allan Gray
• King James
• James Dean
• Velocity
• Keith Rose
• Commercial
• Advert
• Karin Barry-McCormack
• Paige Nick
• Alistair King

[nwhysee]

If James Dean had lived....he wouldn't have wanted his image to be used in a commercial for investing.

[lan155]

Wow, that actor looks incredibly like James Dean. It really is to bad he passed away so young, he probably would have accomplished what they have shown.

[AleezaChocolat]

This commercial always gives me chills . . .

[TLD2002]

my favorite commercial

[jtun3z]

this made me so amazingly emotional until you realize its a commercial for investing...

so whenever i watch it i just imagine the last few seconds don't exist

[COMULADA]

i love this commercial !!!!

[CesMan83]

@mosfillers

Very good theory. I, too, think that Jimmy would have wound up doing a lot of Paul Newman's roles, such as "Cool Hand Luke." He probably could have done a few of Steve McQueen's movies as well.

[luckymenyc]

Amazing..

[JadeForMercury]

0:51 i know where that's from! :) rebel without a cause! :D

[rorymacrobert]

@lan155 that actor is mostly James Dean. they comped his face onto body doubles

[mosfillers]

Much can be said about what Jame Dean's career would have been. But the fact is he and Paul were vying for many of the same roles in the 50's. "Somebody Up There Likes Me" and "East of Eden" being two examples. I love the both as actors but I would give anything to see what James would have done in Cool Hand Luke and Butch Cassidy. God, what could have been.

[reducifer]

@nwhysee - you gotta love the egotism of fans who feel they are qualified to make sweeping statements about people they never knew....