Sands Research: Coke "Heist" Commercial Analysis

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Uploaded by on Feb 25, 2009

Ranked #2 during the Super Bowl XLIII Ad Study is "Heist" by Coke. This TVCM commands consistent and sustained parietal response. Clear peaks occur when the insects start moving the bottle, when they open it, and when the fake bottle of Coke disperses. This is a highly visual ad, with strong visual cortex activation.

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  • coca cola company is definitively one the companies who are investing a lot in this

  • This Coke Ad by W+K just won the 2009 Creative Artist's Emmy Award.

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