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Should brand advocates own stock in the companies they love?

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Uploaded on Mar 23, 2011

How many times have you heard, "I love that company so much it's as if I work for them. I sell so much for them, I should own stock."

Joseph Jaffe, author of "Flip the Funnel," has heard it many times himself and it's because we're all advocates for some product and brand. When I asked Jaffe which brand he advocates, he just went off on how much he likes Nespresso. He loves it so much he'll tell anyone whether it's in the physical, digital, and virtual world.

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