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How Risky Is It, Really? How Humans Are Wire to Misperceive Risk

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Uploaded by on Sep 8, 2011

Humans intrinsically misperceive risks for a variety of psychological reasons, according to David Ropeik, but perhaps the even greater danger is that we often forget to account for the risk of getting risk wrong. Ropeik points out that world view can significantly alter risk perception and offers ways to subvert your subconscious and reduce your vulnerability to the risk perception gap.

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