The Making of the Zappos Ad Campaign

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Uploaded by on Mar 11, 2010

This is a behind-the-scenes story of how the new Zappos ad campaign from Mullen was created. The documentary was shot and produced by Aaron Duffy and Special Guest. You get to see how we staged the phone calls into Zappos' customer service center and how the Zappets puppet characters were created by puppeteer Randy Carfagno.

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  • cool work...no doubt!......

  • Have you guys heard of the Monkees? They were a major influence on the Beatles!

  • great ad/campaign/concept!

  • Great job guys!!! Definitely nice to see the making-of video! :)

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