MSOs are the 'crucial link' between the Manufacturer and the Retailer. Merchandising Service Organizations must truly 'serve two masters' by maximizing sell thru for both the Manufacturer and the Retailer. The key to providing this best-in-class service is information -- because it is information that allows MSOs to deliver 100% execution, and to keep the crucial feedback loop between consumer, manufacturer, field rep, retailer, and in-store sales flowing.
Link to this comment:
All Comments (0)