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The Momentum Effect, How Social Media Produces Value For Marketers

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Uploaded by on Jun 3, 2011

The First Quantitative research on how social media produces value for marketers. Conducted by Marketing Evolution, Adidas, Electronic Arts, MySpace and Carat, this research measured in-market effects of two social media programs. The research has been broadly replicated since then. This video is an internal training video for Marketing Evolution staff by Rex Briggs.

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