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Faculty Research Spotlight - Bettina Cornwell, Collectible Toys and Eating Habits

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Uploaded by on Oct 3, 2011

Can children be tempted into healthier eating habits through the promise of receiving a collectible toy? The answer is yes, especially if that toy is the final piece needed to complete a set. This was the surprising finding in a two-part study of preschoolers by marketing professor T. Bettina Cornwell and her coauthor, Anna McAlister, University of Wisconsin--Madison.

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