Bajaj Commercial - Bajajbots Robots (Watch in HD)

http://www.glassworks.co.uk/

Once the lights go out at the hi-tec Bajaj research and development facility, strange things begin to happen. It seems that their latest line in bikes don't feel that they're being put to the test by the lab technicians, so decide to challenge each other to a high-octane game of basketball instead. Ignited by their new 'twin-spark technology' the bikes transform one by one, and after twisting and crushing their environment into a rudimentary 'court', begin to put their new 'bodies' through their paces, each robot outdoing the last with evermore acrobatic aerial stunts. Their fun however comes to an abrupt end when their antics draw the attention of a suspicious security guard. The bots transform back, only to leave one stranded in the middle of the room accompanied by a bouncing 'basketball', and a puzzled security guard.

Having flown Glassworks Iain Murray to Mumbai to photograph the bikes, the 3D team then set about modelling and texturing the bikes in accordance to these pictures as well as modelling and texturing the robots and their environment from artwork supplied by a conceptual artist. The lovely lighting set-up was achieved after specific direction from Tarsem and the agency. Alastair Hearsum (Head of 3D) attended the Motion Capture shoot at Centroid 3D Studios at Pinewood and then skillfully translated all motion capture data to the robots.

The main animation and edit was blocked out from rough boards supplied by Tarsem and refined by Ben at The Whitehouse. All scenes that couldn't be captured by Motion Capture, such as transformations, reformations, moonwalking etc, were then hand animated. The robots' movement and rigging was extremely complicated, as the client's requirement was that they match the original concept designs exactly, so a high degree of ingenuity and problem solving was required. Finally, all the renders were sent through to Diego to comp together in Flame where great attention was paid to the clients branding requirements. The finished piece was then given a final grade set up by Ben in Telecine.

Advertising Agency: Leo Burnett Mumbai Agency Creative: KB Vinod Production Co: Radical Media Director: Tarsem Producer: Ray Leakey Offline Editor: Ben Stevens @ Whitehouse Post
Glassworks Team: TK Colourist: Ben Rogers Flame Lead: Diego Vazquez Lozano Flame assist/Flint: Ruben Llusia 3D Lead: Alastair Hearsum 3D: Will Davies, James Mann, Vaclav Cizkovsky, Jaroslav Polensky, Nick Smalley, Matt Lowery, Stephen New, Per Bergsten, Roman Vrbosky Producer: Phil Linturn

Category:

Film & Animation

Tags:

• racing
• widescreen
• cars
• science fiction
• consoles
• robots
• bajaj
• glassworks
• animation
• 3D
• transformers
• games
• gaming
• basketball

[sephdl]

nice video :)