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Hugs for the Homeless

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Uploaded by on Nov 19, 2009

We've had 'Free Hugs' for years, but how about selling 'Deluxe Hugs' for the purpose of giving someone less fortunate a big Act of Random Kindness? That's what the young director of the ethical clothing brand Ark° did in Dublin recently, selling hugs for a euro so he could bring a homeless man out for a proper evening meal.

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Uploader Comments (arkHQ)

  • I don't understand - besides taking out one homeless guy for one meal and giving yourselves a big pat on the back for it, what else does your charity do? The money that you make from t-shirts, what's that money go to?

  • @kainedamo Hey Kainedamo. We're not a charity. We're a business who puts purpose before profit. Instead of taking a lifestyle and trying to sell clothes through it, we've made the lifestyle the very core of the product. Wear an Ark°, perform an Ark°. Our money goes into making more t-shirts to spread the message and organising projects that fulfil our mission of re-connecting society.

    p.s. patting ourselves on the back is nice, everyone deserves a good ol' pat now and then

  • Check out the latest mad Ark° project - search Ark undercover kindness...

Top Comments

  • guys. this made me smile, laugh and cry. you are amazing. Ark is amazing. You's make my heart soar! :D

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All Comments (33)

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  • He hugs real tight, :D

  • Lol ... Graham seems to be a nice guy !

    Im happy to live in a house with my family atm !

    God Bless those ppl who help homeless people to get back in society

  • I love this renegade ambition and heartfelt activism! Keep it up ARC! So awesome!!!!!

  • I LOVE this video, makes me happy everytime i see it! Well done to Ronan, those hugs do look amazing!

  • your the nicest guy ever thumbs up if you agree =]

  • This is great. Positivity is never a bad thing. Even if the benefits are not statistically measurable, the butterfly effect of a small act can be tremendous. Please keep it coming!

  • but good cause anyways

  • did you take the Deluxe Hug idea from Mediocre Films? You turned something hilarious into a charity... thats not right

  • kind eyes

  • seriously best thing ever : )

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