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Google Seminars for Success - Explaining Quality Score

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Uploaded by on Mar 4, 2009

Google Seminars for Success explains how Quality Score is calculated and how it affects your AdWords campaigns.

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  • Is ther some newer info about QS?

  • thanks for sharing great vid like this one, very informative

  • means Hype ads will make higher cost. Is it?

  • thak you

  • Still not fully convinced with this. Perhaps because it might be outdated from 2009. Will research your updates next.

  • @mrcretzu I've been confused by the quality score variations myself. Thank you for sharing your experience.

  • She is my sister and become naughty benaughtyman.info

  • How this information will change the ADs?

    I think that all the advertisers will try to increase the CTR by inserting the KW as many times they can. This will reduce the quality of the ads.

    I my last test I found that If I have an AD in position 2 with a CTR =30% I will have a QS=10. When I lowered the ad's position (pos 6) I got a lower CTR and guess what... QS=7.

    The same LP, the same ad, the same KW, the same bounce rate (18%). The same service for the user but not in Google's eyes...

  • Good advice thanks

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