social CRM

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Uploaded by on Nov 21, 2011

A clear and concise description and illustration of social CRM - social Customer Relationship Management.

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Science & Technology

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Standard YouTube License

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  • social CRM holds a lot of promise for better customer relationships yet so few companies really get it. Perhaps this video will help.

  • Social CRM adds the much needed customer behaviors, personalities and characteristics to the traditional CRM profile records based largely on historical sales and purchase activities - dramatically expanding the customer understanding and expectations - and enabling brands to better engage with the right messages at the right times.

  • Social CRM is breathing new life into traditional/transactional CRM. The CRM software vendors are stepping up, and many B2C businesses are capitalizing. Unfortunately, many B2B companies are still sitting on the sidelines. Lets hope some of the B2B brands watch this video and get some ideas.

  • Really fun social CRM video!

  • Great social CRM, social listening and customer engagement video. Amazingly simple example which more businesses should learn from.

  • Social CRM business case example well done. I'd like to see more, maybe for sales and marketing.

  • Customer relationship management gets social. Great social CRM video!

  • Nice social media/social CRM video. Good example of driving home a solid business use case using social CRM. Far too many business executives still don't get how to use customer relationship management in a social setting to better engage prospects and customers for big business benefits.

  • Excellent social CRM illustration. I don't normally care for animated videos but this one used the effects to really hit the points.

  • I like this video. I only wish more brands would figure out social CRM as a business strategy and get on with the program.

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