Heineken continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled 'The Entrance'. Created by Wieden+Kennedy Amsterdam, the film's hero demonstrates his legendary-ness by making the ultimate party entrance. 'The Entrance' sees the introduction of Heineken's new universal tag line 'Open Your World', conveying the brand's worldly, open-minded and confident personality.
Advertising Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Art Director: Alvaro Sotomayor
Copywriters: Roger Hoard, Carlo Cavallone
Broadcast Director: Erik Verheijen
Producer: Tony Stearns
Group Account Director: Clay Mills
Account Manager: Jasmina Krnjetin
Planning Director: Martin Weigel
Business Affairs Managers: Karen Crossley, Julie Balster
Digital Content Art Director: Philip Brink
Digital Content Copywriter: Hugo van Woerden
Digital Content Producer: Ross Plummer
"Making of" Videographer: Rene Pannevis
Production Company: Sonny
Director: Fredrik Bond
Producer: Alice Grant
Digital Content Director: Nick Rutter
Digital Content Photographer: Hugo Stenson
Digital Content Producer: Carla Genoud
Muuito foda!
lemigrant 9 months ago