Is Email Marketing Inbound or Outbound?
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All email is outbound, it's just a matter of how intrusive it is. Email with a specific offer with one call to action is very outbound. Period. Email that exposes conversations and other relevant content is still outbound, but encourages inbound leads, not direct leads. For instance, the alert from YouTube that told me this video was posted is outbound marketing that encourages the very comment I'm writing - an inbound activity.
stevegogolak 2 years ago