what brand are you? - reconnoitering happiness (excerpt I)

From Down Under comes a new experimental
work, that's been Dubbed "a visual
rollercoaster ride through the dizzying
world of pop-culture," and "investigative
journalism on party drugs," by The Sydney
Morning Herald's arts writer Tracey Clement.
The 30 minute documentary, what brand are you?, features notable Australian personalities such as now infamous YouTube and Oprah star Juan Mann, Advocate of the Free Hugs Campaign (check out his videos on youtube or go to http://en.wikipedia.org/wiki/Free_Hugs_Campaign), best selling author Clive Hamilton, and international commercials director Franco Marinelli. Consumerism, branding and its effect on each one of us is hashed out in order to discover what it takes to experience true happiness.
This is a 8 1/2 min excerpt from a 30 min documentary which was shot on varoius locations in Sydney, in 2004/2005, and released in January 2006.
You can get the whole video on indieflix:

http://www.indieflix.com/FilmDetail.aspx?tid=8599&name=what%20brand%20%3C...

Category:

Film & Animation

Tags:

• happiness
• brand
• marketing
• free
• hugs
• campaign
• pop
• culture
• clive
• hamilton
• consumerism
• art
• film
• video
• educational
• social