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Conversational Marketing 2 (www.digitalmarketingschool.com)

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Uploaded by on Aug 26, 2009

This is the second episode on Conversational Marketing. In the preceding episode Niall looked at the changing structure of communications to the many-to-many model, as identified in Joseph Jaffe's book 'Join the Conversation'. In this episode, he looks at the changing role of the consumer within this new structure.

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