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"Agency-client Relationships in China" - Thoughtful China

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Uploaded by on Feb 1, 2012

www.thoughtfulchina.com

Marketers are under constant pressure to improve the ways they source, manage and align resources, including their advertising budget, which can lead to high agency turnover and tense negotiations over compensation structures. This week on "Thoughtful China," learn about pitch strategies, procurement and compensation models, and the art of maintaining successful agency-client relationships in China.

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