IKEA - Facebook showroom
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Uploaded by jimmywulff on Dec 1, 2009
For the opening of the new IKEA Malmö store, we created a Facebook campaign. The mission was to create something engaging that would have the potential of spreading by itself beyond the borders of the Malmö region. But at the same time staying relevant and focusing on IKEA's offer, their products. Without messing around.
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It does break all Facebook rules now, but it didn't when the campaign was out. In fact this campaign is the reason why those rules exist to begin with.
Still it was a very successful campaign!
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Wow, this is amazing. Great idea. Very creative.
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I love Ikea.
Its so creative!
And has "character"
:-)
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I'm from Sweden...
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You have to love IKEA.
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IKEA, please do open a store in Indonesia. Thank you.
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@monstrum467 and yet you've never been there...
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@MySuckableToes yeah? and? so?
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@Max5941 That's incorrect. They have furniture in real wood as well. I found plenty on the website.
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i like ikea that place smells like sugar.
SpazzerificBee 7 months ago 31
This is a super famous campaign! Yet it totally in every way breaks the guidelines spelled out by facebook about contests! Since Dec 2010 FB has decided that Facebook can't be used for marketing, great I'm glad in way. But then turn the effing Farmville notices too. Stop having double standards Facebook you blow!
brownrl 1 year ago 8