New Approach To The Burn's Brand Communication By FireFly Creation

Burn in Heads by FireFly Creation - community marketing case study.

Together with Burn we created a new approach to the Burn's brand communication. Our idea was to reach Burn's consumers via their passions: kitesurfing, skateboarding and music.

We found three professionals who share the approach to life that real dreamers don't stop at dawn - Victor Borsuk, Tadeusz "Gutek" Szymański and Eryk Sarniak - and helped to turn their dreams into reality. Then recorded it and put it to the web. Buzz has started to work and brand has started to be part of community.

Results? Consequent execution of brand strategy, which "Burn in Heads" campaign was a part of, generated Burn quantity market share on the level of 5,3% in August 2010 in the category of energy drinks. That makes a 65% growth comparing to last year, while the category itself declined by almost 2%.

Category:

Film & Animation

Tags:

• Boarding
• Skate
• Kite
• Surfing
• Heineken
• Opener
• Coke
• Live
• Music
• Festival
• Selector
• Community
• Social
• Media
• Marketing
• Facebook
• Społeczności
• Burn
• Heads
• FireFly
• Creation
• Group
• Infomag
• Communication
• Bang
• Ibiza
• Viktor
• Borsuk
• Eryk
• Sarniak
• Tadeusz
• Gutek
• Szymański