Heinz Marketing Gay Kiss

Gay Market News http://www.gaymarketnews.com/2008/06/heinz-marketing-gay-kiss.html report over at http://www.gaymarketnews.com - UK Heinz TV advertisement uses the surprise of an imagined gay kiss to create cut-through in marketing Heinz brand deli sauces.

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Education

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• gay
• marketing
• lesbian
• advertising
• heinz
• advertisement
• tv
• commercial
• lgbt
• gaymarketing

[sapphyreseraph]

Yeah. I think this is Heinz trying to be gay friendly but not really knowing how the culture works =)

My friend has two dads. He calls one dad, the other papa/pop. They're both his father.

But even if they got one piece wrong, at least they tried!

[ramltfaw]

I think the point of the ad is to imply that using the mayo makes the mother as good at making sandwiches as a NYC deli guy.

[MsTerzis]

the cook doesn't look at all like a parent, even less looking like a caring mother figure, like a cook who is called mum, there's no mum or dad feeling. I read it was supposed to mean that the heinz mayo turns every mother into a New York deli chef. That message is lost, it's all about his relationship with the "dad". Why doesn't the cook kiss the boy and a girl, or hug them, like "moms" or "dads" do. The "mom" kisses dad. Kids are not important. He's only a cook, who gets to be called "mom".Bad

[EconomyChicken]

fuck you queer thats my dad

[onceuponapriori]

@Aquatom95 Was surprised how many people missed the point.

[X1Archangel]

I love the ending! "Straight home from work sweet cheeks" LoL

[BioticBeach]

@Aquatom95

As am I. And as is my sister. She's married, they call her wife dad. Soooooo ">.>" back at you.

[Aquatom95]

@BioticBeach ....when it's not played by actors in a tv commercial >.> And I'm gay actually

[BioticBeach]

@Aquatom95

Are you in a gay relationship? What makes a gay relationship -real- anyway?

[Aquatom95]

@BioticBeach My theory makes more sense -__- In a real gay parenthood, the kids would call them both dad or use their names to avoid confusion. Not make one mom and the other dad

[BioticBeach]

@Aquatom95

Or it's just a gay couple.

[Aquatom95]

Guys, she didn't call him "mom" because he's the mother figure. She's actually a woman who is the mom. The ad is saying that you'll feel so much like a New York Deli when using this mayo so they exaggerated that by making her an actual deli guy. Lol. The gay kiss was just to top it off and make it super hilarious. Though not to laugh at same-sex kisses.