Starbucks - LEED

Starbucks recruited the e+motion team to communicate the company's shift to embrace LEED (Leadership in Energy and Environmental Design) for all new construction. There were two key objectives: explain LEED (developed by the U.S. Green Building Council) in an easy-to-digest fashion, and make it clear that Starbucks is fully committed to the new direction.

Given the technical subject matter, it was important to draw the viewer in with a mix of compelling, briskly paced images. Select interview comments were added from key Starbucks employees to build credibility.

The result is a potent mix of dynamic elements, turning a potentially forgettable topic into an informative viewing experience...and a lasting impression.

Viewer response has been overwhelmingly positive and inquiries regarding Starbucks' participation in the LEED program has risen sharply.

Visit Us at: http://www.whiterainfilms.com/e-motion

Category:

News & Politics

Tags:

• Starbucks
• coffee
• LEED
• energy
• environmental
• store
• design
• Seattle
• white rain e+motion
• White Rain Films
• architecture

[Starbucks2812]

ein kleiner Einblick auf die Starbuckseröffnung in Dresden