How to Grow Your Twitter Following with Paper.li
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Uploaded on Feb 9, 2012
http://www.agentsofchangecon.com - If you want to increase the number of followers you have on Twitter, you should check out Paper.li - http://paper.li
And not just grow your Twitter following with random followers, but with targeted followers that you want to engage. Here's how:
For those of you who don't know, paper.li is a free service that helps you curate content from Twitter, Facebook, RSS feeds and Google+ into an online newspaper.
For today's example I'm going to use the Agents of Change digital marketing conference that I recently announced. The conference is going to focus on how businesses can use search, social & mobile to grow. There's a physical conference here in Maine, as well as an online virtual component that anyone can attend.
I'm looking to build awareness for the conference, so here's what I did on Twitter.
I created an Agents of Change account called @agentconference.
Because of the Maine connection, I followed a number of local people that I follow from my @therichbrooks account who are marketers or run businesses.
I then went over to paper.li and created a new account for Agents of Change. Although this paper's already been created, let me show you how I did it:
Click on start your paper
Choose a title.
Now, there are a lot of ways to "add a stream" which populates your paper. For today's purpose, I want to start by including everyone I follow.
I also want to include people who tweet about the topics the conference is about, search, social and mobile. So I'm going to include some tags. This will include tweets from people I don't necessarily follow but use specific hash tags or keywords.
I'm going to focus on people who use #seo, #socialmedia and #mobile.
Now I'll hit publish.
Once the paper is created I can create an editor's note with a call to action.
However, the most important thing is to click the megaphone. That tweets out your paper, including mentions of your contributors.
Why is this so important? Because it lets people know that you're following them, shows up in their mentions column, and increases your visibility.
This works for both people you're already following, and new people who are tweeting out the hashtags or keywords you included!
And then, as I go back to my twitter feed and search for mentions of my daily paper, I can see that people are already retweeting the Agents of Change when they're included in their paper, sharing that link w/their network.
And, I can look at the people who have been featured, and I see that most of them have already started following the Agents of Change account back, increasing our visibility and reach with people who care about the things we want to talk about: search, social & mobile.
I hope this has been helpful and something you can put to use for your own business.
If you liked it, please give the video a big thumbs up and consider subscribing to our channel.
And, if you want to learn more about search, social or mobile, head on over to http://www.agentsofchangecon.com to learn more about our conference, whether you're planning on coming to Maine or watching online.
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