The gay market has its own segmentation that all marketers should be aware of. There is no use doing a brush-stroke approach to gay and lesbian consumers, instead to consider who you are targeting. International Gay and Lesbian Travel Association (IGLTA) represents businesses across the world all targeting the gay traveler.
Find out more from the IGLTA, HotelRez, Brazil Gay and Lesbian Travel Association, Israel Gay Tourism Project, MB Market Makers.
World Rainbow Hotels at WTM in London
WorldRainbowHotels 7 months ago