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Breathe in Fairtrade

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Uploaded by on Aug 12, 2010

Festival goers at the Big Chill Music Festival got part of their five-a-day by inhaling a breathable cloud of Fairtrade fruit. The Fairtrade Foundation teamed up with food architects Bompas and Parr to conduct a unique experiment by creating a Ziggurat of Flavour which led to a Fairtrade fruit cloud that you could taste.

(Thanks to Whippersnapper for the music)

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