B2B Launch Tip #8

Schneider Associates recently collaborated recently with the Center for Business Innovation at Babson College on the Schneider Associates Business-to-Business Launch Survey, which identified 10 tips companies can use to improve their odds of launch success in the highly competitive B2B market. Launch TV is profiling these tips so you can have a better sense of how to have a successful B2B launch.

This video contains a clip from a presentation given by Joan Schneider, President of Schneider Associates, at the PDMA New England Chapter meeting.

Today's Schneider Associates B2B Launch Tip is:Do a great job educating your sales force and other internal audiences about your new product or service.

When asked to select the top three factors that contributed the most to launch success, sales force preparation earned the most votes as an important success factor by far with both product (55%) and service companies (66%). Both types of companies also selected word-of-mouth campaigns as one of their top three success factors.

The third highest contributor to launch success was different for product and service firms. Educating internal audiences was named by 29% of service companies, compared with just 16% of product companies. On-line campaigns also received 29% of votes from service companies. For product companies, distributor/retailer/dealer education earned the third highest number of votes, with 33% calling it a top three success factor.

You can view the entire Schneider Associates B2B Launch Study at www.schneiderpr.com, and click on Newsroom.

Category:

Education

Tags:

• Launch
• PR
• Schneider
• Associates
• BusinesstoBusiness
• B2B
• Marketing
• Public
• Relations
• Business
• Joan