As a geek who has started three successful companies, I've had to move from "coder" to everything else -- salesman, marketer, accountant, and changer of the pellets in the urinals. In the process, I've found that some widely accepted advice lead to failure while trusting my inexperienced gut lead to success. Through three stories I'll give you six ways to figure out whether certain advice is right for your situation, and then workshop those lessons against the 37signals philosophy.
by Jason Cohen (aka @asmartbear)
This was presented at InnoTech Austin 2010.
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