Save Scion!

J.F. Musial and Leo Parente discuss Toyota's brand strategy with Scion's new FR-S, and what it means for the future of the company's youth-oriented badge.

Category:

Autos & Vehicles

Tags:

• j f musial
• leo parente
• toyota
• scion
• ae86
• corolla
• mr2
• fr-s
• frs
• ft86
• supra
• celica
• 2000gt
• subaru
• Fast
• Lane
• Daily
• Road
• Testament

[jezzerwolf]

Scion is cheaper but JF is not in touch with the real world

Toyota has this cheaper line called scion the real question is why would I pay more for a great car if it is the same under two different brands?

[tineeblutoes]

toyota, save your money and some face and just badge it as what it is...TOYOTA...not some soul-less poser brand like scion...keep at it, Toyota...its not the competition that's been driving nails down your coffin for the last decade...

[bboyfreschSOS]

Toyota will make sure there is some difference between the FRS and the BRZ. Im also guessing the brz is going to cost more because if you look at the specs, everything comes standard.

As for the people dissing scion, I agree with you, but at the same time, Toyota is the number 1 brand. Their experts> all the other experts.

[EatDeeznuts1]

Drop scion.

end of story.

[Medifro]

@JNVE1 would you buy a brand known as teen car or a car known for its motorsports performance?

Exactly.

[JNVE1]

Whoo gives a damn about the car name! Its looks & performance what its all about! And personally I would take it as a Scion. Why? Because its been doing well with its other Makes&Models. If its trying to attract teens into buying it as their 1st or maybe 2nd car, its doing a hell of a job because its so well designed in looks. Soo FUCK the damn badges, make it any of those brands and ill just rip of the badge and put a Transformers logo on the front & back!

[dustinclark83]

@Cruzboy Considering Toyota owns a big portion of Subaru so i would rather take a Toyota also.

[JTarn1987]

@crackaddict444 LOL @ YOU... Scion won't be around? Says who? You and maybe one or two "experts??" Can you back up any of that up? Where are the articles or Toyota news blogs that says Scion won't be around?? FACT: Scion is releasing 3 all new vehicles in the next 2 years. FACT: Current xB and xD will be redesigned next year. You won't live to see the day Scion folds. Count on it!

[crackaddict444]

@JTarn1987 LOL, too bad for you those cars will fail, and will end up being badged as Toyotas after Toyota cuts their losses and kill Scion. Scion will not be here in 5 years. Count on it.

[ibzumn34]

J.F. StopTalking!!!!!!!!!!!!!!! 

[JTarn1987]

@crackaddict444 Ooook you can trust the so called "experts" or you can believe the word straight from the horse's mouth. Toyota just announced they will be selling electric versions of the Scion iQ. Let's see in the next 2 years Toyota has confirmed Scion will release a high MPG subcompact, an EV, and and a high performance sports car. You'd better believe Scion is in it for the long term. You will not live to see the day Scion fails!

[crackaddict444]

@JTarn1987 Hilarious. Look how well those supposed "niche" brands did. GM had a brand that was called Pontiac that was a sporty car/young person "niche" brand. Tell me, where can I buy a new Pontiac?? Niche brands are huge wastes of money. Nissan doesn't have a Scion type brand, nor does Honda, Hyundai, Kia, GM, Ford, or even fucking Chrysler. And they all can get younger buyers into the brand. Scion is useless and Toyota knows it, but has too much pride to kill it. They willl eventually, though