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Starbucks Wakes Up and Smells the Coffee

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Uploaded by on Jan 31, 2008

John Medina, author of "Brain Rules," and Melissa Allison, Seattle Times reporter, explain why smell is important to Starbucks. Howard Schultz announced on Jan 30 he is taking the sandwiches out of their stores. Get more at http://www.brainrules.net/

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