Maple Syrup, Airplane Crashes, and The Power of Non-Market Innovation

Drawing on the arguments in his bestselling book, Where Good Ideas Come From, and his new collection, The Innovator's Cookbook, Steven Johnson looks at the surprising—and encouraging—way that non-market environments create important innovations, in this talk from the Emerging Technology conference.

For more information on Where Good Ideas Come From, visit: http://bit.ly/vCOnGR
The Innovator's Cookbook: http://bit.ly/qvJxQw

To learn about the MIT Emtech conferences, visit: http://bit.ly/jnR0CI

Category:

Science & Technology

Tags:

• innovation
• where good ideas come from
• the innovator's cookbook
• steven johnson
• Emtech
• MIT
• non market environments
• riverhead books
• Penguin
• Penguin Books
• Publishing
• Author