Workshop—Communicating With Your Audience
Facilitator: Jaymie Gustafson, Director, Spitfire Strategies
Strong messaging is critical to a successful communications effort. Yet crafting clear, compelling messages can sometimes seem like an impossible task. Help is on the way! This interactive session will offer strategic tips and proven techniques for identifying and effectively reaching the audiences that matter to you. We'll also introduce you to the "message box," a simple, intuitive tool designed to help you tap your audience's values and overcome their barriers to create strong, concise messages that connect with the people you care about and move them to action.
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