Failure to Launch

My brothers been thinking about leaving the cult.

Will he break free of their mind-control?


Jared Orvis has belonged to the Cult of Entrepreneurialism for many years and the conventional wisdom of the Cult has seeped into his cranium. Hes been glued to the couch for almost three years with worries and concerns about all the stuff he needs to do before he can launch his business. How should he sell his product? What about his website? How can he get a good web address? What about advertising? What about a logo? Who should he partner with?

The truth: all that stuff is bunk. He just needs to GO!

In the last two weeks, hes done just that. He shelled out a couple hundred bucks to make 100 samples of his rifle hunting brace and he set up a website on Jimdo. This week, hell move that over to a Wordpress website, complete with a shopping cart and hell be MONEY! Adios to the Cult. Hello Launch City.

It looks like hes going to pull free from the Cult, but just a month ago he was totally brainwashed. Hed been planning his micro-business for almost three years and during those three years of planning, hed accomplished absolutely nothing. Planning is a Cult euphemism for watching a lot of 30 Rock and playing video games. For every one business that launches, there are 500 in planning. PLANNING is the place dreams go to die a slow, painful death. But in Jareds world, planning is giving way to action. With 100 products in the trunk of his car, hes telling people about his product and putting it in their hot, little hands.

Its a great product if youre a high country hunter. It eliminates the need to carry the shooting sticks that most hunters carry to steady their shots. If Jared converts his video-game-time into internet-blogging-time, hell probably sell a truck-load of these profitable, little devices. He has other products, too, that have spent years in planning. Maybe hell get those moving as well.

One of the biggest details that held Jared up was his website. He wanted to sell his stuff online, and he figured that hed need to pour a few thousand bucks into a website in order to make that happen. Once he got off go, Jared discovered that setting up a website is: (A) FREE, and (B) so easy a brain-dead monkey could do it.

Well, it wasnt exactly free. It cost ten bucks to secure his website address. These days, there are a multitude of super-easy website solutions. They range from Jimdo (which is totally free,) Wordpress (super easy, and free, too,) and Joomla! (a little harder, still free, but spectacular.) Anyone whos willing to put a few hours of their weekend into setting up a website can build a killer blog site complete with product, ready to rock. A website should NOT hold up launch. Not these days. Neither should money.

Jared didnt see all these solutions for himself, though. It took a coach to get his butt in gear. DISCLAIMER: I offer business coaching. Fantastic business coaching. I have ulterior motives for saying the following: A GOOD BUSINESS COACH WILL GET YOU OFF THE COUCH FASTER THAN A HIT WITH A TASER GUN (and without all the drooling.) If you want to put your business launch into hyper drive, make life easy on yourself AND save tens of thousands of dollars down the road hire a coach. Enough said.

Watch the saga of Jared and his micro-business safari unfold on http://www.huntreal.com.
Shoot straight, hermano.

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