Influence the Psychology of Persuasion - Robert Cialdini The secret behind a successful home party

http://www.weswisdom.com opt in for Tips and tricks to master the web in your business, In this video I discuss the psychology behind successful home parties for candles, avon, tupperware and others


from wiki

His most recent work, Yes! 50 Scientifically Proven Ways to be Persuasive (ISBN 978-184668-016-8), co-authored with Dr. Noah Goldstein and Steve J. Martin, provides insights on how to apply the science of persuasion to be more effective at influencing others at work and in personal situations. Yes! is a New York Times, USA Today, & Wall Street Journal Best Seller.
[edit]Six "Weapons of Influence"
Cialdini defines six "weapons of influence":
Reciprocity - People tend to return a favor, thus the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time. Ethiopia had been reciprocating for the diplomatic support Mexico provided when Italy invaded Ethiopia in 1935.
Commitment and Consistency - If people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment. Even if the original incentive or motivation is removed after they have already agreed, they will continue to honor the agreement. For example, in car sales, suddenly raising the price at the last moment works because the buyer has already decided to buy. See cognitive dissonance.
Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more confederates would look up into the sky; bystanders would then look up into the sky to see what they were seeing. At one point this experiment aborted, as so many people were looking up that they stopped traffic. See conformity, and the Asch conformity experiments.
Authority - People will tend to obey authority figures, even if they are asked to perform objectionable acts. Cialdini cites incidents such as the Milgram experiments in the early 1960s and the My Lai massacre.
Liking - People are easily persuaded by other people that they like. Cialdini cites the marketing of Tupperware in what might now be called viral marketing. People were more likely to buy if they liked the person selling it to them. Some of the many biases favoring more attractive people are discussed. See physical attractiveness stereotype.
Scarcity - Perceived scarcity will generate demand. For example, saying offers are available for a "limited time only" encourages sales.

Category:

People & Blogs

Tags:

• Robert cialdini
• cialdini
• influence psychology
• persuasion
• wes hazlitthome parties
• tupperware
• mary
• kay
• Yes
• how to persuade buyers
• how to persuade customers
• avon home parties

[weshaz57]

@Bassmunchkin1 Thanks Terry - Looking forward to reviewing your info on SEO

[Bassmunchkin1]

Sounds like a great book Wes.

I still need to finish the one I'm on and then I will order it.

Great video, nice slow talking and I can see... it's from the heart.

Terry