MIDEM 2009: Live & Brands Building win-win partnerships

Whereas brands used to just act as endorsers of live music events and the live sector didnt acknowledge brand partnerships beyond financial deals, they are now exploring more in depth and profitable interactions. How can we ensure true partnerships benefit both the brand and the live music event? How can we make the most out of such associations to extend the reach of the event? What are todays most innovative examples of such associations? Speakers:
Bojan Boskovic, General Manager, Exit Festival (Serbia)
Simon Lewis, President, Marketing Partnerships, International, Live Nation (UK)
Becky Morgan, COO, All The Worlds (UK)
Helle Müller Petersen, International Marketing Director, Tuborg (Denmark)
Elizabeth Schimel, Global Head of Music, Entertainment and Communities, Nokia (Finland)

Category:

Entertainment

Tags:

• MIDEM
• 2009
• Cannes
• music
• industry
• live
• brands