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Dan Germain - Innocent Branding at the London Business Forum

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Uploaded by on May 10, 2010

Perhaps the most laid back speaker that the London Business Forum has ever hosted Dan Germain, the bearded Head of Creative at Innocent, took to the stage at BAFTA to tell the story of a smoothie company called Innocent.

One of the country's best loved brands, Innocent started making smoothies in 1999 and from selling 24 bottles on the first day now sells over 2 million a week. Germain was at the LBF to share some of the things he had discovered along the way, and to explain that by thinking differently a successful brand can be built from nothing.

Find out more about this event at http://www.londonbusinessforum.com/events/innocent_branding

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