Sunderland in a new light

As it aims to become one of the best places to live in the UK, Sunderland is building a new image for itself, an image that reflects its green environment, its light and airy location by the sea, its technological revolution and its smarter attitude to city living.

The way people see Sunderland, its image in the outside world, is crucial to its regeneration and development. To help promote the city and its new image Sunderland City Council has produced a four-minute film showing what the city has to offer.

The film shows the city's enviable costal location with marine activities such as surfing and canoeing. The coast also forms the backdrop for the largest free airshow in Europe, the Sunderland International Airshow. Short-listed as a World Heritage site St Peter's Church is one of the UK's first stone built churches, this along with Washington Old Hall, home to the direct ancestors of the first president of the United States, give a hint of Sunderland's heritage. The film also highlights the North East's largest theatre, the Sunderland Empire and the Winter Gardens where a tropical rainforest flourishes.

Category:

Travel & Events

Tags:

• Sunderland
• SAFC
• Seaburn
• Roker
• City
• Council
• Washington

[fredilexi]

Thanks, it's great to see a really positive and forward looking promo film of my home town. makes a refreshing change from the pub culture focused films on youtube. Sunderland has so much more to offer than a night on the pish!

[sunderlandpride]

Sunderland really is a mint place, I love the riverside, the town centre, the beaches, it needs to be promoted to the world a lot more we can be better than newcastle! they don't have a beach like ours!

[AREyouENOUGHstupid]

Good to see this, but unfortunately, Sunderland will never become better

[dogseggs2000]

newcastle united 5 sunderland 1 :D

[TheTexastom62]

At last Sunderland is starting to look the part

[TheTexastom62]

owlshower Take off your blindfold ' Sunderland has seen a lot of re-development in the past few years 'instead of all the money being syphoned off by one of our neighbours !

[TheTexastom62]

@owlshower Take the blind fold off ! Sunderland has seen a lot of regeneration going on in the past few years ' you can travel to any other place in England or the world for that matter and you will always find a part that is a dump !

[owlshower]

You can glam this place up all you want, but it will never be like this. Why not try filming somewhere like Hendon? You dont, because it's not all sunshine and rainbows like this.

[gmimer]

you have to live here to appreciate it. I miss the beach everytime I'm away.