How the VNR was used by KTXL.mov

Story on Dentists: producers at FOX Broadcasting headquarters in New York re-edited and re-packaged the VNR, enlisting one of their national correspondents to replace the narrating voice of the MultiVu publicist. Of the 90-second FOX edit, 79 seconds of footage came straight from the original VNR. The remaining 12 seconds were pulled from a press conference hosted by the ADA. FOX failed to supplement or balance the VNR with independent journalism.

It appears as though FOX's version of the VNR was distributed to the 130 U.S. affiliates owned by News Corporation. Along with KTXL-40, the VNR was aired by at least five other FOX affiliates: KASA-2 (Albuquerque, NM), WVUE-8 (New Orleans, LA), WHBQ-13 (Memphis, TN), WGHP-8 (Greensboro, NC), and WDAF-4 (Kansas City, MO).

Additionally, the original VNR was picked up by three stations: WRTV-6 (Indianapolis, IN), WHAS-11 (Louisville, KY) and KMAX-31 (Sacramento, CA). Like the FOX affiliates, all three newsrooms masked the VNR as their own journalism, garnishing the video with custom-branded graphics and enlisting a station reporter to replace the narrative voiceover provided by the MultiVu publicist.
Credit: Center for Media and Democracy
Of the nine stations who incorporated the VNR, no one identified the ADA or MultiVu as the source of their story.
Credit: Center for Media and Democracy

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[tikkionelove]

This video was recorded by the Center for Media and Democracy as part of a study conducted on Video News Releases (VNR's) from June 2005 to March 2006. The study can be found by going to their website and searching VNR. I post these examples in order to easily share the study and the idea of VNR's with my journalism students.

[henriquesousa7]

When Was This Recorded In??

[Cathode0]

FCC just fined just fined two local stations for commiting this fraud. (Fox KMSP Minneapolis, and NBC WMGM in New Jersey). They were fined only $4k. I think they should probably be taken off the air for doing something so pernicious to unsuspecting viewers.

Thank you for uploading this tikkionelove

[voyeur835]

Why are your re-uploading this as if just happened? This happened FOUR years ago! Time to move on.