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Michigan State students' Honda Insight project

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Uploaded by on Nov 6, 2009

Michigan State University marketing seniors enrolled in Professor Forrest Carters MKT 460 class, are currently interacting with a world-renown company, Honda Motor Co., and two major national marketing/advertising agencies, Rubin Postaer and Associates Agency and EdVenture Partners. Eleven seniors are completing this capstone course by participating in the 2010 Honda Insight Marketing Competition.

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