Ovarian Cancer Research Foundation - Play the Silent Card Case Study

Clemenger BBDO Melbourne
Creatives - Jono Fox, Sophie Beard
Creative Directors - Rohan Lancaster, Darren Pitt
Executive Creative Director - Ant Keogh
Creative Chairman - James McGrath

Background:

Ovarian Cancer is known as the 'silent' killer'. With few symptoms and no early detection test, one Australian woman dies every 10 hours. How do you transform this terrible silence into positive action?

Idea:

Play the Silent Card.

Everyone deserves a little peace and quiet, so why not buy yourself some quiet time to support Ovarian Cancer Research? Just hold up a Silent Card whenever you need a five-minute break from mates, partners, colleagues or even your children.

Silent Cards were sold in packs of three for $5, with donations helping The Ovarian Cancer Research Foundation find an early detection test.

Category:

Nonprofits & Activism

Tags:

• ovarian
• cancer
• research
• advertising
• clemenger
• bbdo
• jono
• jonathan
• fox
• sophie
• beard
• ant
• keogh
• james
• mcgrath
• art
• direction