http://www.offerpalmedia.com - Our guest this month is, entrepreneur, Forbes columnist, and author, Sramana Mitra. Sramana has been an entrepreneur and a strategy consultant in Silicon Valley since 1994. Her fields of experience span from hard core technology disciplines like semiconductors to sophisticated consumer marketing industries including fashion and education. She has developed a well-regarded methodology for positioning which she has used repeatedly in different situations and across a variety of market segments.
In this interview, she shares her observations on the social gaming phenomenon and the rise of mobile gaming platforms. In addition, she offers some interesting suggestions drawing from her experience; from market research and product development, to positioning and opportunities for innovation. Sramana provides an enlightening mix of industry observations, specific tactical suggestions and even some exciting predictions.
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