Insights into mobile advertising from a mobile ad exchange, John Phenix, Nexage on mobiThinking.

http://mobithinking.com. Insights into mobile advertising from an mobile ad exchange. In this in-depth interview John Phenix, senior vice president of revenue, Nexage answers the following questions:
What is Nexage?
Why do brands need to engage customers via mobile?
How can sites/apps be monetized through advertising?
What types of mobile advertising work well?
What business sectors attract the most mobile advertising?
Why is it important to detect what type of device the visitor is using?

This video is brought to you by mobiThinking. Visit the site for practical advice and insight on mobile Web and mobile marketing from the world's top practitioners. Plus in-depth guides to the top ad networks, mobile agencies, the world's top mobile markets and a compendium of every mobile stat you will ever need. http://mobithinking.com

This video interview took place at Ad:tech New York, November 10, 2011.

Category:

Science & Technology

Tags:

• mobile ad exchange
• Nexage
• brands
• engage
• customers
• via
• mobile
• sites
• apps
• monetized through advertising
• detect
• what
• type
• of
• device
• the
• visitor
• is
• using
• http://mobithinking.com
• mobiThinking
• Ad:tech
• New
• York
• November
• 10
• 2011