Heartbeats In Conversation With Gerd Leonhard (topics: the future of branding, advertising & media

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Uploaded by on Nov 26, 2010

Sounds Like Branding presents Heartbeats In Conversation With, a series of short conversations on relevant topics for marketing and communication; first out is a conversation between Heartbeats' CEO Jakob Lusensky and me. The video is subtitled (in English) because the background noise is fairly loud (sorry about that). Jakob and me covered quite a few topics here, from the rise of the connected, digital, mobile economy, the future of advertising and the current status of the advertising industry, to the shift from buying copies of content to just having access to media as a service, and the future of TV. Original video link: http://gerd.fm/hpUmWM

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