Dr. Robert Cialdini is an expert in the fields of communication, persuasion, compliance, and negotiation. He has done extensive scholarly training in the psychology of influence. His book Influence: Science & Practice, is the result of more than 30 years of study into the reasons why people comply with requests in business settings.
Full bio available at: http://www.thesweeneyagency.com/profiles.php?showsite=552
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